How to develop effective corporate messages for every organisation, aligned to vision (long-term) and mission (short-term) statements.
Corporate Social Responsibility/Investment
Review of national and international campaigns, how to arrive at a suitable CSR/CSI campaign for the company, which is organically developed through the staff complement, has a relationship with the core business, owns the niche, is sustainable and carries buy-in from top management.
Mentoring and Development of Junior Staff
I have had the good fortune, both in South Africa and the Middle East, to work with many bright young talents in the Communications industry, at M-NET in the 90s and between 2006 and 2010 in Saudi Arabia (with Weber Shandwick, Ogilvy and Golin Harris), particularly. The process was extremely satisfying and seeing what heights my protégées have reached is an on-going source of pride. Testimonials follow from Nothando Mathe-Mokone, Natasha Wadvalla and Bassel Al Zirki (2014)